Skip to content Skip to footer

Mitchell Blackwood is a video production agency. Client first priority was letter logo which combines with letter M & B. We follow their intrusion and give a couple of modern options to choose from. They chose this one to see it’s an organic modern look. Yeah we know it’s a simple mark. Fewer details people can remember for a long time.

After getting all the necessary information and proper research we have come to this point that we should go for a letter mark logo. The main reason is the company name is big and they also want to focus on this name not any symbol. that’s why we come up with some letter marks and finally, they loved it.

According to the client brief, we had come to know that we should maintain the motive of the company. They are promised to exposed to their client business. So we decide to go with an arrow concept to give the audience the same feel. That’s why we made a symbol combine with letter W and arrow icon.

To create something exceptional, your mindset must be relentlessly focused on the smallest detail. The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves. Being inexhaustible, life and nature are a constant stimulus for a creative mind. The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions.

After collecting all the necessary information and did proper research we come to the point that we require a symbol that represents the communication and connection. We use a hexagon shape with four curvey style to give it a consistent connection feel. We also input green, blue, grey and light grey colors to make it more versatile.